OUR STORY

 

Hey there, I’m Toni.

 

I’ve always loved looking at interiors, clothing and hairstyles. But while I sit here in my dressing gown with yesterday’s hair mangled from sleep I can see why I didn’t become an interior designer or hair stylist. I’m just not cut out for the whole ‘makeup and heels’ thing.

 

Before Freddie & Ava.

 

For 5 years I worked terribly boring desk jobs until I went on maternity leave with my little girl Ava. I soaked up every moment of the first 12 months thinking it would be over too quickly. I was in no rush to go back to a desk job.

 

So we figured 'let's have another baby.' Next thing you know there I was with an 8 month old while pregnant and so sick that I was on cancer patient tablets for nausea. I added an extra 12 months on my maternity leave and before I knew it Freddie arrived!

 

Freddie was only 3 months old, I wasn't going to work but I was craving brain stimulation.

 

My lightbulb moment!

 

I was browsing Facebook and one page caught my interest, all the décor was exactly what I loved and had envisioned for my kids! Then it hit me: 'I can do this!' I had so many ideas so I just went for it!

 

I have particular styling when it comes to children's clothing and I found buying clothes and décor for my kids very difficult. It shouldn’t be that hard to find a plain grey shirt for a little boy? 

 

I’m not a fan of generic pinks and blues or dump trucks and princesses.

I’ve had experience working with manufacturers in my old job which gave me a comfort level when approaching manufacturers with ideas.

Fast forward to today and I’ve made business relationships that are invaluable. I was very fortunate to be a finalist in the Brilliant Biz Mum awards earlier this year.

I’m very happy to be here for my kids and not be stuck at a desk while they’re in childcare.

 

Humble beginnings

 

Freddie & Ava started in August 2015 with mainly clothing but we now focus on our crochet handmade rugs and Kid's Play Canopies.

 

Our handmade crochet rugs are of extremely high quality and detail. They are sourced from Asia where ladies work in fantastic conditions to hand make every one of these beautiful designs.

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Our Canopies are 100% designed by Freddie & Ava and made using high quality materials to give your child a unique, magical hideaway

 

We have such care and love for all of our products, I hope that you love them too!!

 

If you haven’t already, please sign up to our newsletter on our homepage where you will be the first to learn about upcoming product releases.

 

 

Kind Regards,

Toni Leoncini xx